Wayfair is one of the most popular online furniture and home decor retailers. But even as a market leader, many shoppers still look for alternative sites similar to Wayfair for various reasons. In this article, we will explore the top 5 best sites like Wayfair and why they can be great alternatives for your furniture and home decor needs in 2023. Whether it’s cost, selection, styles or other factors, we’ll help you find the right Wayfair alternative to suit your tastes and needs.
What is Wayfair?
Wayfair is an e-commerce company that sells furniture and home-goods. Founded in 2002 and headquartered in Boston, Massachusetts, Wayfair operates globally and is now one of the largest online retailers of furniture and home decor in the world.
Some key facts about Wayfair:
- Employs over 16,000 people worldwide.
- Offers over 14 million items from over 11,000 suppliers.
- Generated over $9.1 billion in net revenue in 2020.
- Serves clients in the United States, Canada, the United Kingdom, Germany, and Australia.
- Received the Webby Award for Best Retail Website in 2018.
Wayfair is best known for its vast selection and constant discounts on furniture, lighting, kitchenware, home decor and more. Its unique selling propositions include:
- Huge range of styles and designs to choose from
- Frequent sales and special offers
- Large selection of major brands and boutique designers
- Fast and reliable delivery network
- Easy browsing and search functionality
Why To Look For Wayfair Alternatives?
Even though Wayfair dominates the online furniture and home goods market, there are still reasons why people may look for alternative sites similar to Wayfair:
- Pricing – Wayfair is known for discounts, but some may find better deals elsewhere.
- Specific styles – If you have a certain aesthetic in mind, another retailer may have more options.
- Delivery times – Some may prefer faster or more flexible delivery from other retailers.
- Brand selection – Others may offer more or different brand name products.
- Customer service – Some may seek alternatives with better customer service reputations.
TOP 5 Sites Exactly Like Wayfair
Looking for the top sites like Wayfair for home goods, furniture and decor? Here are 5 excellent Wayfair alternatives to consider in 2023:
- Overstock: An online retailer selling a broad range of products including furniture, decor, rugs, bedding, and home improvement items.
- IKEA: A global chain known for its modernist designs for various types of appliances and furniture. While they have physical stores, they also have a significant online presence.
- Joss & Main: An online retailer under the Wayfair family, it specializes in flash sales of upscale furniture and decor items.
- Pottery Barn: An upscale home furnishing store chain and e-commerce company, selling furniture, bedding, lighting, and more.
- Ashley Furniture HomeStore: A furniture store chain that also operates online, offering everything from bedroom and living room furniture to home decor.
We’ll now take a deeper look at each site and what makes them great options in place of Wayfair.
Overstock
Overstock is a major online retailer that offers similar product categories and services as Wayfair. Founded in 1999, Overstock carries a wide variety of furniture, home decor, rugs, bedding and home improvement products.
Some key advantages Overstock has as an alternative to Wayfair include:
- Extensive closeout and clearance sections for discounted name-brand items.
- A loyalty program that offers free shipping and 5% rewards on purchases.
- A slightly more affordable price point on like items.
- Exclusive designs and partnerships not available on Wayfair.
Overstock may fall short for shoppers who prefer:
- The huge breadth of selection found at Wayfair. Overstock has a more curated inventory in comparison.
- Wayfair’s superior delivery timelines and logistics network. Overstock can take longer.
Overstock is ideal for deal-focused shoppers who want quality home goods and furniture at lower prices. The clearance and loyalty perks make it budget-friendly.
IKEA
IKEA is globally renowned as an affordable retailer of furniture and home furnishings. With hundreds of stores worldwide plus e-commerce, it competes directly with Wayfair.
Some key facts about IKEA:
- Founded in Sweden in 1943, now with over 400 stores in 50 countries.
- Revenue of €39.6 billion in 2020 with over 217,000 employees.
- Known for modular furniture customers assemble themselves, saving on costs.
- Focuses on minimalist and modern Scandinavian-influenced designs.
Reasons IKEA succeeds as a Wayfair alternative:
- Lower average prices on comparable items.
- Huge in-store selection to see and test furniture.
- Sustainably sourced materials are a focus.
- More versatility and customization for some products.
Downsides compared to Wayfair include:
Limited selection of non-IKEA brands and products. Wayfair offers far more variety. No assembly or delivery service available.
IKEA is perfect for hands-on shoppers focused on value and functional furniture with Scandinavian sensibilities.
Joss & Main
Joss & Main is an online home store specializing in trendy, contemporary furniture and decor. It competed directly with Wayfair before being acquired by them in 2012.
Details about Joss & Main:
- Founded in 2009 and based in Boston, MA.
- Known for luxury modern furniture at discount prices.
- New sales and markdowns happen daily rather than seasonally.
- Focus on unique, boutique styles you won’t find elsewhere.
Reasons to choose Joss & Main over Wayfair:
- More sales happening daily rather than seasonally.
- Style is modern, chic, and fashion-forward.
- Excellent prices on premium furniture brands.
- Site is well-curated rather than overwhelmingly large.
Downsides vs. Wayfair:
- Smaller selection with fewer niche or traditional styles.
- Primarily sells finished pieces rather than raw materials.
- Lead times may be longer on out of stock items.
Joss & Main suits shoppers seeking deals on stylish, contemporary furniture with daily deals.
Pottery Barn
Pottery Barn is a long-standing home furnishings retailer with a bohemian, coastal aesthetic that rivals Wayfair.
Details on Pottery Barn:
- Founded in 1949, based in San Francisco, CA.
- Operates nearly 200 stores in the U.S. and Canada.
- Known for natural, artisanal styles of furniture and decor.
- Part of the Williams-Sonoma family of brands.
Reasons to opt for Pottery Barn over Wayfair:
- Strong brand reputation associated with quality.
- More customizable options for many furniture pieces.
- Focus on sustainable and recycled materials.
- Brick-and-mortar locations for an immersive shopping experience.
Downsides compared to Wayfair:
- Inventory is smaller and selectivity is more curated.
- Pricing runs higher than Wayfair on comparable items.
- Limited to the Pottery Barn aesthetic rather than variety.
Pottery Barn is the perfect choice for those who love natural, rustic styles and appreciate the brand’s long-standing reputation.
Ashley Furniture HomeStore
Ashley Furniture HomeStore is a leading furniture retailer with over 700 stores internationally. It competes with Wayfair as a one-stop shop.
Details on Ashley Furniture HomeStore:
- Founded in 1945 in Chicago, IL and headquartered in Wisconsin.
- Ships furniture worldwide from its manufacturing facilities.
- Offers styles from contemporary to traditional.
- Extensive selection beyond furniture like lighting, rugs and bedding.
Reasons to choose Ashley Furniture over Wayfair:
- Huge selection with availability both in-store and online.
- Regular sales and special financing promotions.
- Long-standing reputation as a furniture brand.
- Excellent selection for entire rooms or homes.
Downsides compared to Wayfair:
- Not as budget-friendly – tends to be higher priced.
- Lead and delivery times may be slower.
- Lesser focus on current trends and boutique styles.
Ashley Furniture is ideal for every style at great prices. The wide selection and flexible financing make furnishing an entire home easy.
